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As families pack bags for road trips and rides in the sky, JetBlue is encouraging kids to pack books for their cross-country adventures or even for their trips to the backyard. This week JetBlue is launching “Soar with Reading” a reading program with partner PBS KIDS. The program aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.
Read more: JetBlue blogger pitch